-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
JCB sets hydrogen land-speed record at Bonneville
JCB has set a hydrogen land-speed record using production engines.…
-
Business leaders don’t know the difference between AI and IA — and it’s costing them
AI confusion is pushing businesses towards costly technology investment mistakes.…
-
West Midlands launches £10m high-street fund
West Midlands leaders launched £10m to revive regional high streets.…
-
Court clears Vossloh takeover of Cordel
Cordel’s takeover by Vossloh has cleared its final court hurdle.…
-
IHG growth slows as Middle East bites
IHG increased first-half profit despite Middle East travel disruption pressures.…
-
Councils gain stronger powers over high streets
Ministers are giving councils stronger powers over struggling high streets.…
-
IWG expands network as workspace revenues rise
IWG expanded its global workspace network while maintaining annual guidance.…
-
Breedon presses government on cement competitiveness
Breedon is pressing ministers to protect British cement competitiveness now.…
-
ONS sets path to transformed labour survey
ONS plans a 2027 transition to new transformed labour data.…
-
Bellway warns housing demand remains under pressure
Bellway delivered more homes despite weaker demand and rising costs.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
