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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Ofcom opens compliance investigation into Zayo
Ofcom has opened a compliance investigation into Zayo Group UK.…
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Plus500 revenue climbs as shareholder returns grow
Plus500 lifted first-half revenue while increasing shareholder returns again materially.…
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FCA expands Scale-up Unit with five fintechs
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Drought spreads across more than 70% of England
Drought now covers more than seven-tenths of England’s total area.…
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Nichols buys VITHIT in €75m expansion
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Cyber incidents affected three in ten UK manufacturers last year.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
