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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Balfour Beatty upgrades outlook on infrastructure demand
Balfour Beatty has upgraded guidance after stronger first-half infrastructure trading.…
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Government backs simpler UK subsidy control regime
Ministers have backed changes to Britain’s post-Brexit subsidy control system.…
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CMA proposes retiring 27 legacy market remedies
The CMA is proposing major cuts to legacy market remedies.…
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Burnham puts business rates on October Budget agenda
Burnham has put wider business rates reform on Budget agenda.…
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A Hiring Manager’s perspective on tinkering & AI
AI is reshaping hiring expectations across fast-moving technology companies today.…
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Technology employers accelerate shift to skills-based hiring
Technology employers are increasingly hiring for skills rather than credentials.…
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WP Engine opens Smart Search AI ecosystem-wide
WP Engine has opened Smart Search AI beyond hosting customers.…
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Standard Chartered finances nine United aircraft
Standard Chartered arranged $390m financing for nine United Airlines aircraft.…
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Seeing Machines reaches profitability inflection point
Seeing Machines reached positive second-half cash flow as volumes surged.…
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Spirax holds guidance after stronger first half
Spirax raised first-half profit while keeping its full-year guidance unchanged.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
