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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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EU bankruptcies rise as registrations lose ground
EU bankruptcies rose while new business registrations slipped last quarter.…
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Government opens review of telecoms security regime
Government has opened its statutory review of telecoms security rules.…
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US pressure mounts over EU sustainability rules
US pressure is intensifying around Europe’s corporate sustainability rulebook again.…
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Apple rewrites EU app tracking consent rules
Apple will overhaul advertising consent prompts across most EU markets.…
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Virgin Trains clears key cross-Channel regulatory hurdle
Virgin Trains has cleared another regulatory hurdle towards European services.…
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Ultimate Finance parent agrees £55m Time Finance deal
Ultimate Finance’s parent has agreed to acquire Time Finance outright.…
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Gallos raises £35m for security technology expansion
Gallos Technologies has raised £35m for security and resilience investing.…
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Heathrow cuts third-runway noise mitigation budget
Heathrow has reduced planned spending on third-runway noise mitigation measures.…
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Gig-work status reform pressure intensifies on government
Employment-status reform is returning to the centre of labour policy.…
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Startups challenge government’s technology procurement record
UK startups are challenging government’s record on technology procurement access.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
