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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Government reviews EV mandate as industry pressures mount
Government is reviewing electric vehicle sales targets amid industry pressure.…
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Ingenico secures €150m to reset capital structure
Ingenico has secured new capital to reset its balance sheet.…
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Cypher Capital appoints Saidi to lead multi-asset expansion
Cypher Capital has appointed Arash Saidi chief executive officer today.…
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Swiss ecommerce growth outpaces wider retail market
Swiss online retail growth is outpacing the wider market significantly.…
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Land Registry and Ordnance Survey deepen data integration
Land Registry and Ordnance Survey are deepening property-data integration nationwide.…
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Revolut takes fintech brand into airport lounges
Revolut will take its premium travel proposition into physical airports.…
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UK asking prices post steepest August fall since 2018
UK asking prices recorded their sharpest August fall since 2018.…
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EU deforestation rules tighten cocoa supply outlook
Cocoa supply chains face fresh pressure from EU deforestation rules.…
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UKAEA spins out engineering AI venture Singular Machines
UKAEA has spun its engineering AI technology into commercial operation.…
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Why consumers are looking past green imagery
Consumers are demanding more than familiar symbols of corporate sustainability.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
