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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Au Vodka nears £500m Sazerac sale
Au Vodka is in advanced talks over a possible sale.…
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Thames flood defence bill could exceed £20bn
London’s main flood defence may require replacement earlier than planned.…
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Universities widen overseas discounts as pressure builds
Universities are widening overseas fee discounts as recruitment pressure grows.…
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Bamford plans £100m northern bus manufacturing push
Jo Bamford plans a £100m northern bus manufacturing investment programme.…
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Manchester Airport case strengthens Northern Powerhouse Rail
Manchester Airport growth is intensifying pressure for northern rail investment.…
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Housing approvals fall to two-decade low
Housing planning approvals have fallen to their lowest recorded level.…
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FCA scrutinises banks over unregulated loan notes
The FCA is examining banks connected to unregulated loan-note schemes.…
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Ofwat opens door to scarcity-linked water tariffs
Ofwat is considering rules that could widen scarcity-linked water pricing.…
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BP North Sea sale draws rival bidders
BP’s North Sea sale process is attracting several potential bidders.…
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JPMorgan chief warns Healey over bank taxes
JPMorgan chief Jamie Dimon has renewed warnings on bank taxation.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
