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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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JD Sports cuts guidance as US sales weaken
JD Sports has cut guidance as North American demand weakens.…
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CMA opens investigations into drip pricing
CMA investigations put digital drip pricing under formal regulatory scrutiny.…
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Pinewood agrees £545m Ridgeview takeover
Pinewood has agreed a £545m takeover backed by Ridgeview Partners.…
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WSO2 appoints Harry Ault as chief executive
WSO2 has appointed Harry Ault chief executive amid AI expansion.…
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AI leadership training demand accelerates at ANS
Demand for AI leadership training is accelerating across UK organisations.…
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MHRA clarifies UK route for microbiome medicines
UK regulators have clarified the licensing route for microbiome medicines.…
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AI job creation drives UK skills investment
UK businesses report AI creating jobs while skills investment rises.…
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Workplace friendships diverge along gender lines, study finds
Workplace friendships develop differently between women and men, researchers find.…
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Business context gap slows enterprise AI execution
Enterprise AI spending is rising faster than organisational readiness worldwide.…
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Tax adviser registration enters second mandatory phase
Tax advisers face a new mandatory registration deadline this autumn.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
