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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK businesses remain squeezed by costs
UK businesses continue facing weak turnover and persistent cost pressure.…
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UK factory order books improve sharply
UK factory order books improved sharply during August’s industry survey.…
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Standard Life launches £2bn pension risk partnership
Standard Life is expanding its UK pension risk transfer capacity.…
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Rent growth rises as house prices slow
UK rent growth accelerated while annual house-price inflation slowed sharply.…
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Ithaca lifts dividend outlook after record production
Ithaca Energy raised dividend guidance after record quarterly production performance.…
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One entrepreneur’s journey to get Seriös value from data
Lee Rorison built Seriös Group to rethink enterprise data delivery.…
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EFG sells Harris Allday to Canaccord Wealth
EFG will sell Harris Allday client assets to Canaccord Wealth.…
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UK imposes duties on Chinese boom lifts
Britain will impose provisional anti-dumping duties on Chinese boom lifts.…
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Oxford Nanopore narrows losses as margins improve
Oxford Nanopore narrowed losses while lifting margins during first-half trading.…
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Revolut seeks wider founder share-pledge powers
Revolut proposes wider founder borrowing powers against pledged company shares.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
