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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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BP has appointed Ian Tyler as its permanent board chair.…
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UK AI policy architect joins Anthropic
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UK director confidence rises but stays weak
UK director confidence improved in August but remained deeply negative.…
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British Business Bank backs Zinc deep-tech fund
British Business Bank will anchor Zinc’s new deep-tech investment fund.…
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Government shifts industrial policy towards regions
Government plans would give regions greater control over investment strategy.…
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Lloyds joins global bank stablecoin venture
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Range Rover enters its electric era
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Three takeovers deepen London listings squeeze
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Gilt surge tightens UK fiscal headroom
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UK secures full access to CPTPP
UK businesses can now use CPTPP terms across every market.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
