Get featured

Google unveils carbon reporting for advertisers

Google unveils carbon reporting for advertisers

Google launches carbon footprint feature for all advertisers. Google Ads’ new tool enables advertisers to track emissions, expanding its availability beyond select large advertisers. It provides detailed data aligned with industry standards to support sustainable marketing efforts….

Google has announced the rollout of Carbon Footprint for Google Ads, a new service designed to help advertisers measure and manage the carbon emissions associated with their advertising activities. Initially introduced earlier this year to a select group of large advertisers, the service is now accessible to all advertisers.

The new carbon footprint reporting service offers marketers first-party data to monitor emissions across Google advertising products such as Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Ads. The reports provide detailed emissions data across Scopes 1, 2, and 3, adhering to the Greenhouse Gas Protocol and the Ad Net Zero Global Media Sustainability Framework. These frameworks estimate emissions across media channels using standards from both the media industry and climate science.

In a post announcing the broader availability of Carbon Footprint for Google Ads, Spencer Low, Head of Regional Sustainability, Asia Pacific, and Caroline Oates, Head of YouTube, AUNZ at Google, stated: “The journey towards more sustainable marketing is a race that cannot be run alone and when marketers rally together, they can achieve more than just compliance. By embracing data-driven approaches and working collaboratively, marketers can build a more sustainable future that better serves people, businesses, and the planet.”

—

BQ

Stories for you —

  • Employers cut entry-level roles as AI adoption rises

    Employers cut entry-level roles as AI adoption rises

    Entry-level opportunities are shrinking as employers adopt more workplace automation. Work Foundation research finds more than a third of employers have cut junior roles, with the reduction particularly pronounced among medium-sized and large organisations.

  • Ofgem raises October energy price cap 4%

    Ofgem raises October energy price cap 4%

    Ofgem will raise the household energy price cap this October. The 4% increase takes the typical annualised bill to £1,723 as higher international gas prices continue feeding into UK costs.

  • Hardies acquires Glasgow quantity surveying practice

    Hardies acquires Glasgow quantity surveying practice

    Hardies has acquired Glasgow quantity surveying practice Storrier and Donaldson. The private deal adds an established cost management team and strengthens the surveying group’s capacity across Glasgow and western Scotland.