Google has announced the rollout of Carbon Footprint for Google Ads, a new service designed to help advertisers measure and manage the carbon emissions associated with their advertising activities. Initially introduced earlier this year to a select group of large advertisers, the service is now accessible to all advertisers.
The new carbon footprint reporting service offers marketers first-party data to monitor emissions across Google advertising products such as Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Ads. The reports provide detailed emissions data across Scopes 1, 2, and 3, adhering to the Greenhouse Gas Protocol and the Ad Net Zero Global Media Sustainability Framework. These frameworks estimate emissions across media channels using standards from both the media industry and climate science.
In a post announcing the broader availability of Carbon Footprint for Google Ads, Spencer Low, Head of Regional Sustainability, Asia Pacific, and Caroline Oates, Head of YouTube, AUNZ at Google, stated: “The journey towards more sustainable marketing is a race that cannot be run alone and when marketers rally together, they can achieve more than just compliance. By embracing data-driven approaches and working collaboratively, marketers can build a more sustainable future that better serves people, businesses, and the planet.”
