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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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£10m hospitality grant scheme opens for applications
A £10m hospitality grant scheme has opened for applications nationwide.…
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AJ Bell reshapes board through succession plan
AJ Bell is reshaping its board through planned succession changes.…
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ENRC dispute with SFO and Dechert settles
ENRC has settled litigation linked to Britain’s abandoned corruption investigation.…
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Battery cyber-risk model puts billions in focus
Battery storage cyber-risk modelling puts multibillion-pound UK exposure in focus.…
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Online safety compliance adds cost and complexity
Online services report substantial compliance work under Britain’s safety regime.…
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Diginex reshapes leadership amid acquisition integration
Diginex has changed chief executives amid acquisition integration and restructuring.…
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Change readiness gaps put productivity at risk
Most organisations face major change without comprehensive readiness measures beforehand.…
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Smith+Nephew proceeds with disputed executive pay plan
Smith+Nephew is proceeding with disputed executive pay arrangements after consultation.…
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Business investment weighs on improved UK forecast
UK growth forecasts have improved, but business investment remains weak.…
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Banks turn to riskier assets for BoE liquidity
British banks are pledging riskier assets for central bank liquidity.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
