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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Fertiliser orders risk spring supply bottleneck
Farmers face fertiliser delivery pressure as spring ordering risks build.…
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E.ON keeps OVO job cuts in scope
E.ON’s UK chief has left potential OVO job cuts open.…
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British investment into Germany jumps sharply
British investment into Germany surged to €26 billion last year.…
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InPost lowers outlook as UK costs climb
InPost cuts its 2026 profit outlook as UK costs rise.…
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Nexeon secures £100m battery backing
Nexeon has completed a £100 million battery investment round today.…
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UK opens £100m AI procurement drive
Britain has opened four AI competitions worth £100 million today.…
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Prudential lifts new business profit and returns
Prudential reported stronger new business profit and higher shareholder returns.…
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Britain legalises plug-in solar for households
Plug-in solar is now legal for households across Great Britain.…
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Italy seeks €8bn from EU defence fund
Italy has requested €8bn from Europe’s SAFE defence funding scheme.…
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Qatari LNG collapse tightens Europe’s winter outlook
Qatar’s LNG export collapse is tightening Europe’s energy security outlook.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
