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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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FCA refreshes Consumer Duty priorities
The FCA has refreshed Consumer Duty priorities across financial services.…
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Northern Ireland fund passes £100m milestone
Northern Ireland’s investment fund has passed £100m in total investment.…
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Amaiz launches local payments across 96 countries
Amaiz has launched local-network payments across ninety-six international markets today.…
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£190m EV charging scheme enters subsidy review
A £190m charging scheme has entered formal subsidy scrutiny today.…
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Energy supplier service improves before winter
Energy supplier service improved modestly before another difficult winter period.…
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AI workloads intensify pressure across hybrid workplaces
AI use is reshaping workloads across Britain’s hybrid workplaces rapidly.…
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Vistry shrinks operations after £661m loss
Vistry is shrinking operations after a £661m first-half statutory loss.…
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£500m guarantee expands lending to UK farmers
A £500m guarantee will expand specialist lending to British farmers.…
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Government details supply chain stress-testing model
Government modelling shows how supply chain shocks can spread systemically.…
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Outerlimit raises $16m for agentic AI security
Outerlimit has raised $16m to secure increasingly autonomous AI agents.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
