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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK growth revised higher as households recover
Britain’s economy grew faster than previously estimated during spring quarter.…
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Close Brothers accelerates restructuring savings
Close Brothers is accelerating cost reductions as lending growth returns.…
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H.I.G. acquires fulfilment specialist Torque
H.I.G. has acquired Torque to back fulfilment expansion and technology.…
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WSP acquires Hulley & Kirkwood
WSP has acquired Hulley & Kirkwood to deepen building expertise.…
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Made Tech revenue rises 27%
Made Tech’s revenue growth is strengthening its public-sector expansion case.…
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Asda signs £250m British produce deal
Asda has committed £250m to a decade-long British produce partnership.…
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Smiths News builds national distribution network
Smiths News is rebuilding its network for national distribution growth.…
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NewRiver launches Singapore-backed retail venture
NewRiver has launched a retail park partnership with Singaporean capital.…
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Property agents face mandatory licensing regime
Property agents face licensing as leasehold fee controls expand nationwide.…
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Insolvency Service moves intervention earlier
The Insolvency Service is shifting intervention earlier in financial distress.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
