BVCA rebrands to signal private equity shift

UK Private Capital rebrand reflects evolving investment landscape. The British Private Equity and Venture Capital Association is rebranding to UK Private Capital, pending member approval, to align with industry growth and emphasise its economic contribution. The change aims to provide clearer advocacy and strategic direction.


The British Private Equity and Venture Capital Association (BVCA) is set to rebrand as UK Private Capital, in a move designed to align with the evolving UK investment landscape. This change, contingent on member approval later this week, reflects the growth and transformation of the UK’s private capital sector, which encompasses private equity, credit, and venture capital.

The rebranding also aims to highlight the industry’s significant role in the UK economy, where private equity and venture capital support 13,000 companies and contribute to 7% of the total GDP, accounting for 2.5 million jobs.

Founded in 1983, the association believes that the new name will strengthen its influence on policies affecting UK allocations and industry objectives. The rebrand is intended to clarify the association’s purpose of advocating for the private capital industry to policymakers and international investors, eliminating any ambiguity linked to the previous name.

Michael Moore, chief executive of the BVCA, stated: “The private capital industry has changed significantly since the BVCA was founded more than forty years ago. Adopting the name UK Private Capital gives us a clearer platform from which to set out who we represent and to engage more effectively. The new name will… give the association a clearer foundation from which to advocate for the vital importance of private capital investment for growth in the UK.” If approved, the name change will take effect on 27 January 2026.

The rebranding aligns with the group’s Strategy 2030, which aims to boost UK economic growth by unlocking further pension fund investment and positioning the UK as a global hub for private capital investment.

Matthew Sabben-Clare, chair of the BVCA, commented: “The board recommends this change to members because it is clearer, better reflects the industry and builds a platform for the strategy of representing the scope and diversity of the industry.”



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