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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Expanded Iran sanctions widen UK compliance burden
Expanded Iran sanctions now cover wider UK commercial activities directly.…
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H.I.G. acquires Hull safety group Arco
Arco enters private equity ownership after H.I.G. completes acquisition today.…
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Sellafield selects venture for £2.1bn framework
Sellafield selected a venture for its £2.1bn nuclear framework programme.…
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UK venture returns match US performance
UK venture funds matched US long-term returns in new analysis.…
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ElevenLabs valuation doubles to $22bn after tender
ElevenLabs doubled its valuation through a major employee share sale.…
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Deloitte UK profits rise as technology demand returns
Deloitte UK profits rose despite a difficult consulting environment overall.…
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Greggs restructuring puts 740 manufacturing jobs at risk
Greggs plans manufacturing consolidation that could affect 740 UK jobs.…
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UK business confidence falls to 17-month low
UK business confidence fell sharply as economic optimism weakened nationally.…
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FCA sets new sustainability reporting regime
Listed companies face new sustainability reporting rules from January 2027.…
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Bank warns financial vulnerabilities are rising together
Financial vulnerabilities are rising as AI-related debt issuance accelerates globally.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
