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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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PRA proposes automatic rises for regulatory thresholds
The PRA wants regulatory thresholds to increase automatically with growth.…
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Pennon raises £550m for expanded water investment
Pennon is raising £550 million to fund heavier water investment.…
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Young finance talent expects AI to reshape careers
Young finance professionals expect AI to accelerate their career progression.…
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Weston family agrees $8.9bn deal for Boots
Boots is changing hands under a major Canadian ownership deal.…
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Ireland Budget backs R&D, investment and AI skills
Ireland’s Budget 2027 combines tax reform with business investment measures.…
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Middlesbrough leads North East for young directors
Middlesbrough leads regional rankings for younger newly appointed company directors.…
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Brand Champions doubles annual revenue to £3m
Brand Champions has doubled annual revenue to £3m this year.…
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Salford accelerator turns AI ideas into products
Salford’s BUILD AI programme has produced working products rapidly already.…
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DWP records 128,779 AI training completions
DWP recorded 128,779 AI training completions across twelve programmes nationwide.…
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Careers advisers move into Jobcentres
Jobcentres are absorbing careers support under a wider employment overhaul.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
