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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Shell refining margin rises in third-quarter outlook
Shell expects refining margins to rise sharply in third quarter.…
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Galliford Try joins £1.6bn Oxford framework
Galliford Try has joined Oxford’s major new construction framework today.…
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Bridgepoint lifts guidance after fund performance surge
Bridgepoint has upgraded profit guidance after stronger fund performance today.…
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London and Midlands link scale-up ecosystems
Imperial and Warwick have launched a joint scale-up pathway today.…
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Likewise buys Headlam assets for £14.9m
Likewise is buying key Headlam assets from administrators for cash.…
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HSBC plans UK wealth cuts in AI push
HSBC is consulting on major cuts across UK wealth management.…
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Brave Bison raises final System1 offer again
Brave Bison has increased its final offer for System1 today.…
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Northern innovation clusters secure £57m growth capital
Northern innovation clusters will receive £57 million in fresh capital.…
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Circle8 improves SThree bid as deadline extends
Circle8 has returned with an improved cash proposal for SThree.…
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More than half of UK professionals report burnout
More than half of UK professionals now report workplace burnout.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
