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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Senior takeover clears court approval
Senior’s takeover has cleared its final court approval milestone today.…
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CMA accepts remedies in Vandemoortele Délifrance deal
CMA remedies have concluded the Vandemoortele and Délifrance merger inquiry.…
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Innovate UK opens £4m manufacturing digitalisation fund
Innovate UK has opened £4m for manufacturing digitalisation support nationally.…
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UKSE increases West Midlands investment deal size
UKSE increased average West Midlands investment size by 22% annually.…
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NLM reports 51% turnover rise and expands services
NLM has reported strong turnover growth alongside service expansion plans.…
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NJM Accountancy invests £300,000 in Bangor expansion
NJM Accountancy is expanding in Bangor after sustained business growth.…
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Adviisa raises £425,000 for business memory platform
Adviisa has raised £425,000 to expand its business memory platform.…
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Lesters invests £2m in new Cannock headquarters
Lesters is investing £2m in a new Cannock headquarters facility.…
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Klarus survey points to junior AI opportunity
Klarus research suggests AI is supporting junior employees at work.…
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Leyton opens professional services hub in Belfast
Leyton has opened a professional services hub in Belfast today.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
