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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Banking watchdogs increase scrutiny of autonomous AI systems
Banking regulators are examining the risks of increasingly autonomous systems.…
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Scarlet raises $50m to expand AI-enabled medical certification
London-founded Scarlet has secured funding to expand medical certification services.…
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Resolution Foundation estimates fiscal headroom has halved to £12bn
Research suggests UK fiscal headroom has halved before the Budget.…
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Hays reports continuing weakness in British and German recruitment
Recruitment demand remains weak across two major European employment markets.…
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UK–India mission outlines £1bn in deals and investment
UK and Indian businesses have announced fresh commercial commitments together.…
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UK proposes financial rewards for economic-crime whistleblowers
Government consultation proposes new incentives for reporting serious economic crime.…
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Stryker agrees $400m investment and alliance with CMR Surgical
Stryker has agreed a substantial investment in Cambridge surgical robotics.…
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Personal guarantee insurance applications jump 62% as SME borrowing grows
Personal guarantee insurance demand has increased among British business owners.…
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Women and non-binary workers hold 21% of senior UK tech roles
Women remain underrepresented in senior roles across British technology businesses.…
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West Midlands launches blueprint with £18.4m manufacturing support
West Midlands leaders have announced further measures supporting regional manufacturing.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
