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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Identity Digital seeks 216 new domain extensions
Identity Digital seeks approval for 216 proposed new domain extensions.
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TUC estimates £6bn cost of bank surcharge reduction
TUC estimates bank surcharge reduction cost £6bn in potential revenue.
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Premier League targets 250,000 young people with employability support
Premier League expands employability support for vulnerable young people nationwide.
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Strada and Aon agree Workday transformation partnership
Strada and Aon partner on Workday benefits and transformation services.
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Government plans earlier mental health support after Fonagy review
Government plans earlier mental health support following Fonagy review findings.
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Christian Bittar conviction quashed in benchmark-rate prosecutions
Christian Bittar’s Euribor conviction overturned, bringing British reversals to eight.
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Strada and EY US establish international payroll alliance
Strada and EY US establish strategic international payroll services alliance.
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Homes England signs Hull and East Yorkshire regeneration partnership
Hull and East Yorkshire agree regeneration partnership with Homes England.
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Cequence finds AI agents operating within customer browser sessions
Cequence reports AI agents visiting commercial websites without clear identification.
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Skilled Worker visa rules free recognised modern slavery victims
Recognised modern slavery victims gain freedom from abusive immigration sponsors.
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
