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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Gaius Capital closes €56m across fund and co-investment vehicle
Berlin-based Gaius Capital has completed fundraising for its debut vehicle.…
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IMF warns AI investment and debt risks could unsettle markets
The IMF identifies emerging risks beneath resilient financial market conditions.…
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Voting advisers back Baillie Gifford board in Saba dispute
Three governance advisers have backed the Baillie Gifford trust board.…
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Government examines stronger reporting safeguards for serious AI incidents
Ministers are reviewing protections against serious failures involving artificial intelligence.…
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HMV to leave Oxford Street flagship after proposed rent increase
HMV plans to leave its historic Oxford Street retail location.…
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Evaluation finds northern investment fund improving SME access to finance
An independent review finds evidence of progress in regional finance.…
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UK and EU set November summit for talks on business trade costs
Britain and the EU have confirmed their next summit date.…
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CMA consults on Co-op remedies after Southern Co-operative acquisition
The CMA has opened consultation on remedies offered for Co-op.…
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HSBC to remove fixed-pay allowances from January 2028
HSBC is preparing to change remuneration arrangements for some employees.…
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EU launches detailed competition inquiry into XXXLutz–Porta deal
European regulators have opened an in-depth review of furniture consolidation.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
