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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Dékuple acquires Italian marketing agency SAY
Dékuple acquired majority ownership of an established Italian marketing agency.…
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Morro and emh advance 104 affordable Midlands homes
Two Midlands housing partners report progress on three housing developments.…
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Singapore holds monetary policy as economic growth moderates
Singapore maintained its exchange-rate policy despite increasing imported inflation pressures.…
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ASML raises forecast as AI investment accelerates
ASML raised annual sales guidance as semiconductor equipment demand grew.…
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BT launches Microsoft Sentinel managed security service
BT has introduced managed security monitoring using Microsoft’s Sentinel platform.…
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Audioboom raises profit outlook after record quarter
Audioboom raised its earnings outlook after posting record quarterly revenue.…
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Galderma agrees $1.5bn acquisition of ZO Skin Health
Galderma agreed a major skincare acquisition to expand professional distribution.…
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Balfour Beatty sells Gammon stake for £250m
Balfour Beatty has sold its longstanding stake in Gammon Construction.…
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China export surge intensifies global trade pressures
China reported surging September exports and another substantial trade surplus.…
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Government backs quantum sensing projects with £50m
British quantum companies have secured funding for commercial sensing projects.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
