Omnichannel advertising platform Azerion has promoted Roxanne Harley to the newly created position of VP Strategy and Growth, extending her role as the company strengthens the integration of its advertising technology, research, and campaign strategy capabilities.
Harley previously served as Azerion UK’s head of growth, where she led initiatives to align the company’s marketing insight, research, and sales activities into a single operating framework. The integrated unit now supports strategic planning, product development, marketing, go-to-market roadmaps, and client growth initiatives across the business.
In her new role, Harley will broaden that remit further by incorporating Azerion’s creative studio, customer success stories, and post-campaign performance analysis. The aim is to ensure campaigns are shaped by data and insight at every stage, from concept through to delivery and evaluation.
Dean Nagib, UK country manager at Azerion, said the promotion reflects Harley’s role in building a more connected commercial and marketing structure within the organisation.
“Roxy has played a huge role in Azerion’s success so far. She brings real energy and passion to everything she does and consistently ensures we lead with insights, bringing everything together into a clear, joined-up offering that ultimately delivers better advertising for our partners. This promotion is hugely well deserved and I’m excited to see what she achieves in this next chapter.”
Harley said the expanded role will focus on strengthening collaboration between the company’s technology, data, and creative teams.
“Azerion has great teams, great technology and great data-driven insight. My new remit is the perfect opportunity to make sure these all work together in a way that feeds the company’s appetite for innovation and continues to deliver ad campaigns that meet clients’ goals.”
The move comes as Azerion continues to develop new products designed to improve advertising performance through audience insight and behavioural data. In January, the company launched Mind Map, a tool intended to deliver ads at moments when consumers are most likely to respond.
The broader advertising technology market has increasingly prioritised integrated campaign capabilities, combining creative production, audience data, and performance analytics. Platforms that can coordinate these elements within a single ecosystem have gained traction as brands look for measurable outcomes and clearer attribution across digital channels.
Harley has worked with Azerion for nearly five years. Prior to joining the company, she held roles at Collective — now part of Azerion — as well as at TI Media, which is now owned by Future, where she led the Dentsu and Publicis agency accounts. Earlier in her career she also worked at Digital Cinema Media.
Her promotion reflects Azerion’s continuing focus on aligning commercial strategy, technology development, and campaign delivery as the advertising sector places greater emphasis on data-led decision-making and integrated media execution.
