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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Higher platform fees could curb piracy
Higher platform commissions could make digital piracy less attractive overall.…
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Strong ESG lowers tourism company failure risk
Strong ESG performance can materially reduce tourism companies’ failure risk.…
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Narwhal Labs says AI CEO shift starts
Narwhal Labs says AI is already reshaping chief executiveship today.…
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ESSEC launches online AI executive master programme
ESSEC has launched a fully online executive AI master programme.…
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RWS launches Language Weaver Pro globally
RWS has launched a new enterprise AI translation model today.…
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NatWest sells Mentor to Empowering People Group
NatWest has agreed to sell Mentor to Empowering People Group.…
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ScottishPower starts East Anglia TWO foundation work
ScottishPower has started fabrication on East Anglia TWO’s substation foundation.…
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Check Point unveils enterprise AI defence plane
Check Point has launched a control layer for enterprise AI.…
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Sectigo targets partners with new CLM platform
Sectigo has launched a platform to scale certificate services globally.…
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BSN Group hits record £45m turnover
BSN Group has posted record revenue after a breakout year.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
