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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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OECD cuts UK outlook amid war
OECD cuts Britain’s growth forecast as inflation risks intensify further.…
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Genesys closes record quarter on AI
Genesys posts record quarter as AI adoption accelerates globally further.…
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Foreverland raises €6m for Europe push
Foreverland is scaling cocoa-free chocolate across Europe after fresh funding.…
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Durham study exposes multiple-job protection gaps
Multiple-job workers face widening gaps in dignity protections at work.…
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New training targets autoimmune workplace blind spot
Autoimmune illness is emerging as a major workplace risk nationwide.…
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Adobe study links design to trust
Good design now shapes trust, sales, and freelance workloads nationwide.…
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Herbalife plans Bioniq nutrition deal
Herbalife is pushing deeper into data-driven personalised nutrition globally now.…
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Dublin companies press for cost reform
Dublin companies say costs and bureaucracy are hitting harder now.…
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Roomex launches missed savings travel tool
Roomex wants travel buyers to see missed savings more clearly.…
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Drata adds agentic AI to trust workflows
Drata has unveiled agentic AI for enterprise trust workflows today.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
