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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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HMRC rejects almost half of tax exemptions
HMRC rejects nearly half of digital tax exemption requests. Over…
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UK inflation holds at 3%, but energy shock resets the outlook
February’s flat inflation reading masked a much less stable outlook.…
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RAC may revive London’s IPO with £5bn float
RAC plans £5bn IPO in London’s recovering market. The West…
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Zevero raises $7m for carbon expansion
Zevero has raised fresh capital as carbon data demand surges.…
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EHL expands into culinary degree market
EHL is launching a new degree for future restaurateurs globally.…
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Octopus acquires majority stake in Uplight
Octopus Energy acquires majority stake in Uplight for US expansion.…
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Infosecurity Europe puts geopolitics centre stage
Infosecurity Europe is tying cyber risk to geopolitical instability directly.…
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Miro acquires Reforge in AI push
Miro is buying Reforge to speed AI-era product decisions globally.…
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Government moves to curb late payments
Ministers tighten payment rules for large business buyers today. Proposed…
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Azerion creates new OOH leadership role
Azerion promotes Rebecca Callaghan to lead out-of-home growth in UK.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
