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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Access PaySuite targets hidden SME payment losses
Access PaySuite says SMEs are leaking revenue through payments friction.…
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AI CEOs to absorb executive workloads
AI could absorb a third of CEO workloads by 2028.…
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When war distorts the quarterly numbers
Conflict has made quarterly earnings harder to read this year.…
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Zoho opens Milton Keynes office hub
Zoho has opened a Milton Keynes office to support growth.…
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BMC adds AI to mainframe workflows
BMC has expanded AI tools across mainframe operations and development.…
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Samothrace closes flagship project, backs successors
Samothrace has closed one project and secured two successors already.…
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SMEs favour safety over yield on cash
SMEs are prioritising safety over returns on reserve cash balances.…
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G2A and epay broaden gift card reach
G2A and epay are widening digital gift card access globally.…
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bidtogether launches AI-assisted SME bid service
bidtogether launches to cut tendering costs and turnaround times faster.…
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Health overtakes climate in ESG priorities
Investors are redrawing ESG around health, governance, and measurable outcomes.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
