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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Inflation is creeping back through services
Service-sector inflation is returning through contracts, transport, and energy bills.…
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Data sovereignty becomes a capital question
Data infrastructure decisions now sit beside debt, power, and politics.…
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Rewards gap leaves workers feeling overlooked
Modest rewards still matter, but access remains sharply uneven nationwide.…
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AND Digital warns on AI readiness
AI adoption is widening, but enterprise understanding still lags badly.…
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Sole traders turn to AI tax advice
Sole traders are increasingly asking AI for support with tax.…
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OPIT launches applied AI doctorate online
OPIT is taking applied AI research online for professionals globally.…
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Motability changes face formal legal challenge
Treasury faces a pre-action challenge over Motability scheme changes today.…
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Lakeside names Giordimaina for EMEA push
Lakeside expands its EMEA ambitions with a strategic product hire.…
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Shadow AI worries UK business leaders
Unapproved AI use is outpacing policy inside UK workplaces today.…
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What AP’s reset says about knowledge work
AP’s restructuring shows how knowledge work is being redesigned everywhere.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
