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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Government outlines payments modernisation package
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Airwallex debuts Arsenal campaign with Spike Lee
Airwallex has launched its biggest UK sports campaign yet today.…
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Employment Hero reports Gen Z hiring rise
Gen Z is driving science and technology hiring growth nationwide.…
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Disabled people want a bigger AI role
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HBHR adds agentic AI to payroll
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Scality brings Greg DiFraia back
Scality has rehired Greg DiFraia to lead AI alliances. The…
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Why greener business travel is a systems issue, not a people problem
Greener business travel depends on better systems, not individual effort.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
