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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Infosecurity Europe puts agentic AI first
Agentic AI is shaping this year’s Infosecurity Europe programme strongly.…
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Crescendo brings AI-native CX to Europe
Crescendo expands into Europe with an AI-native customer experience platform.…
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Signicat launches wallet hub for Europe
Signicat launches identity hub for Europe’s digital wallet transition ahead.…
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RWS flags AI localisation rework burden
RWS says AI content gains are creating costly localisation rework.…
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UK services face record cost inflation spike
Businesses face highest cost inflation since Truss’ mini-Budget. Rising raw…
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UK breaches rise as ransomware falls
UK ransomware fell sharply, but successful breaches still increased overall.…
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AI changes responses to unfair offers
People act more rationally when they think AI is involved.…
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Employment Hero targets UK hiring strain
Employment Hero launches HeroForce for UK hiring and compliance relief.…
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GoodData launches enterprise AI agent builder
GoodData launches Agent Builder for governed enterprise AI deployment today.…
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inploi raises funding for hiring-focused AI
inploi has raised fresh capital to expand hiring automation tools.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
