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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Audion raises $15m for US push
Audion has raised fresh capital to fund its US expansion.…
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Studio Graphene enters Ireland through integration
Studio Graphene expands into Ireland through Tribe Digital integration. The…
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AML control failures trigger audit warning
Audit analysis sharpens pressure on weak anti-money laundering controls. New…
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NTU expands Thailand entrepreneurship education partnership
NTU formalises Thailand partnership around entrepreneurship, AI, and workforce skills.…
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Fair Chance Week opens recruitment drive
Fair Chance Week opens with push for inclusive hiring commitments.…
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Self-employment pressures push owners towards jobs
Survey finds self-employment pressures are pushing owners towards traditional jobs.…
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King’s speech to spark City reforms
City of London reforms to be outlined in King’s Speech.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
