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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Praetura secures NatWest SME lending facility
NatWest has expanded Praetura’s capacity to fund UK businesses further.…
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Disability inclusion awards honour practical progress
Business Disability Forum recognised inclusion work across sectors in London.…
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SNG goes live with Workday platform
SNG completes Workday rollout across core HR and finance operations.…
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US M&A deals of the month: April 2026
April’s biggest US deals rewarded scale, infrastructure, and specialist capability.…
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Opus Technology wins B Corp certification
Opus Technology secures B Corp status after a three-year process.…
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UK M&A deals of April 2026
April’s UK dealmakers pursued scale, scarcity, and discounted valuations hard.…
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Onecom launches Halo agentic workforce platform
Onecom launches Halo to automate customer and employee communications workflows.…
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European M&A deals of April 2026
April’s European dealmaking favoured scale, adjacency, and sharper balance-sheet discipline.…
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Manufacturers seek finance with risk cover
Manufacturers are seeking finance with stronger personal risk protection measures.…
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Nokia, KETS scale quantum-safe security demo
Nokia and KETS advance quantum-safe telecoms with integrated QKD systems.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.