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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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JumpCloud warns on ungoverned AI agents
AI agents are scaling faster than governance controls, report says.…
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Operam lands its biggest acquisition yet
Education recruiter expands with its largest acquisition and ninth deal.…
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Sherwen warns AI pilots are stalling
AI pilots are stalling between experimentation and full enterprise scale.…
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RAAS LAB adds four growth hires
Adtech platform adds four senior hires as revenue climbs strongly.…
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Narwhal Labs warns of wider AI displacement
AI job exposure already exceeds official estimates, warns AI scaleup.…
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4Syte secures GB Bank growth funding
4Syte has secured fresh funding to extend UK SME lending.…
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Exit ready, but not leader ready: the hidden cost of accelerated business transitions
Accelerated exits are exposing succession weaknesses across privately held businesses.…
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Version 1 strikes CreateFuture acquisition deal
The deal will deepen regulated-sector technology expertise across Europe further.…
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Oxford study finds AI screens startup deals
Oxford research finds AI filters startup access to venture partners.…
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Report urges rethink on youth finance
Scottish research urges finance providers to redesign services for youth.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
