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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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HSBC research finds SME cashflow strain
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Designit warns telecoms on rushed AI
Designit says telecoms are moving too quickly on enterprise AI.…
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Aalto EE urges rethink on workplace learning
Aalto EE says organisations must rethink learning as skills shift.…
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Magnetic returns to independent ownership after buy-out
Magnetic has returned to independent ownership through a management buy-out.…
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Cequence adds controls for AI agents
Cequence has launched tighter controls for enterprise AI agent access.…
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What the Cyber Essentials update changes
Cyber Essentials has tightened rules on MFA, patching, and scope.…
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VYKO launches with €50m acquisition target
VYKO has launched with plans to raise €50 million. The…
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AI splits communications teams by capability
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Innovation fuels growth. So why does it still frighten boardrooms?
Innovation drives growth, but many boards still resist backing it.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
