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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Epicor expands Prism for agentic ERP
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Cotton risk rises across global sourcing
Oritain says prohibited cotton exposure is rising across global supply…
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Precisely takes customer communications onto AWS
Precisely is bringing governed customer communications workloads directly onto AWS.…
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Fit note reform needs employers
Fit note reform shifts attention to employers’ role in absence.…
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Veridooh joins Azerion’s DOOH verification push
Veridooh and Azerion are adding verification to programmatic DOOH campaigns.…
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Bulgaria centralises cyber defence with Google
Bulgaria is centralising cyber defence with Google Cloud’s Cybershield platform.…
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UK benefits spend fails to lift experience
UK benefits spending is rising, but employee experience still lags.…
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From AI adoption to AI advantage
AI adoption alone no longer guarantees competitive edge for enterprises.…
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BT Business expands cyber cover for SMEs
BT Business is rolling out stronger cyber tools for SMEs.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
