-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Pharmacy2U launches workplace heart testing
Pharmacy2U is taking heart health checks into workplaces nationwide. Its…
-
Hyland expands AI product leadership
Hyland has expanded leadership as regulated sectors adopt AI. The…
-
AddSecure warns on Martyn’s Law
Businesses face mounting pressure to prepare for Martyn’s Law now.…
-
HMRC scales AI training nationwide
HMRC has expanded AI training across thousands of employees nationwide.…
-
How businesses can ease the impact of rising fuel prices
Rising fuel costs are intensifying financial pressure on UK workers.…
-
Keepit appoints Dwyer as chief revenue officer
Keepit hires James Dwyer to lead its global revenue operations.…
-
Do small businesses need HR earlier than they think?
Small businesses may need HR support sooner than they expect.…
-
The Fore names 12-charity spring cohort
The Fore backs 12 grassroots organisations in its latest cohort.…
-
What is modern leadership — and how does your board need to adapt?
Boards need new leadership criteria for a changed business era.…
-
Core42 secures $550m for AI buildout
Core42 has secured fresh funding to scale AI infrastructure globally.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
