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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Frasers weighs £500m Metrocentre property move
Frasers is considering a major move into regional retail property.…
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Ground rent cap set for earlier timetable
Ministers are moving faster on the planned ground rent cap.…
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HMRC targets director loan reporting gap
HMRC wants closer reporting of owner-manager company withdrawals and loans.…
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Crest Nicholson lenders hire restructuring advisers
Crest Nicholson’s lenders have appointed advisers as covenant talks continue.…
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Ministers plan larger stakes in UK tech
Ministers are preparing to take larger stakes in UK scale-ups.…
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Labour reassesses Brexit limits as EU talks widen
Labour is reconsidering how far UK-EU economic alignment can go.…
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MPs warn UK investment gap threatens growth
MPs say Britain must overhaul how investment reaches growing companies.…
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Carmakers seek fresh delay to EV tariffs
Carmakers are seeking more time before tougher EV trade rules.…
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SmilingCFO launches mental availability diagnostic tool
SmilingCFO has launched a new diagnostic tool for brand marketers.…
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Maple Review urges wider enterprise access
The Maple Review has called for broader access to enterprise.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
