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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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AUTODOC opens Manchester hub for UK growth
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Cybanetix launches managed AI security service
Cybanetix has launched a managed service for enterprise AI security.…
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Primark TV campaign strengthens brand case
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Adobe study shows Gen Z enterprise shift
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Making Tax Digital is moving from policy into workflow reality.…
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DEScycle has secured major grant funding for metals recovery infrastructure.…
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Forced-labour tariffs threaten UK exporters
US forced-labour tariffs would test exporters’ supply-chain due diligence. Washington’s…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
