-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Greenhushing rises as ESG claims face scrutiny
Companies are reducing ESG claims despite losing commercial opportunities nationally.…
-
Private equity recovery stalls after triple shock
Private equity’s latest recovery has stalled before gaining momentum again.…
-
Treasury opens access to banking review
Banking access is back on the government’s regulatory agenda today.…
-
FCA proposes simpler climate reporting rules
Climate reporting reform could cut costs for investment managers annually.…
-
City calls for stronger EU finance ties
City institutions want financial services placed inside the EU reset.…
-
Permanent hiring falls as temporary work rises
UK employers are choosing flexibility as permanent hiring weakens again.…
-
UK backs AI hardware with £1.1bn plan
Britain is moving AI hardware policy into industrial strategy now.…
-
Ministers tie AI adoption to workforce skills
Ministers are tying AI adoption directly to workforce skills today.…
-
Openwork enters race for Schroders advice unit
Openwork has joined bidders pursuing Schroders’ Benchmark advice business sale.…
-
Woodland tax break fight exposes ESG tension
Commercial woodland investment is facing sharper scrutiny over biodiversity impacts.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
