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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Business Stream reports charter progress
Water service is becoming an operational ESG issue. Business Stream…
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Magnite and Viasat unlock in-flight ads
Airline media is moving into programmatic advertising channels. Magnite and…
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Roomex tackles hidden workforce travel costs
Workforce travel overspend often hides inside fragmented booking processes. Roomex…
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Barracuda targets AI-driven email attacks
Email attacks are accelerating beyond traditional inbox defences. Barracuda has…
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SolarWinds appoints CISO for resilience push
Cyber leadership is becoming part of product trust. SolarWinds has…
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Dublin Chamber presses infrastructure Budget agenda
Competitiveness is being framed as a delivery problem. Dublin Chamber…
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EBS tops start-up efficiency ranking
Entrepreneurial impact is not only a question of scale. Estonian…
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Vodafone resets network brand campaign
Vodafone is putting network scale back into brand strategy. The…
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AI trust gap hits customer experience
Customer trust in AI service tools is weakening noticeably. Smart…
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Digital roadshow targets SME productivity
Small business technology adoption remains uneven across the UK. A…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
