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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Acas warns conflict prevention gap persists
Workplace conflict is becoming a larger management capability test again.…
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Rail survey exposes uneven passenger experience
Britain’s rail operators now have sharper passenger evidence available nationally.…
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FCA AML role edges closer for advisers
Professional services AML supervision is moving towards FCA consolidation now.…
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Supply chain rights pressure returns to Parliament
Supply chain rights are moving higher up Westminster’s agenda again.…
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NatWest chief says AI will reshape jobs
NatWest has put AI job redesign squarely into view now.…
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Commercial landlords face tougher energy pathway
Commercial landlords face a clearer energy-efficiency direction from ministers now.…
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Ministers move against outsourcing by default
Government outsourcing policy is shifting towards public interest tests now.…
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Heathrow expansion framework opens for consultation
Heathrow expansion has moved back into formal planning debate again.…
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Confluent warns AI scale blocked by data
AI scale is being blocked by data infrastructure weakness. Confluent…
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DECTA finds payments gap among SMEs
SMEs want payment fundamentals fixed before more features arrive. DECTA…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
