-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Contractor wins £420m after public-sector overbilling
Corporate Travel Management has secured fresh contracts despite overbilling repayments.…
-
Whitehall weighs four-way consolidation of UK steel
Whitehall is considering a wider consolidation of UK steelmaking assets.…
-
Planning reforms put stations and pubs centre stage
Planning changes will favour station housing while tightening pub protections.…
-
BP secures second Venezuela offshore gas licence
BP secured Venezuela’s Loran licence alongside XRG and UCC partners.…
-
T Level completions surge as skills pipeline grows
T Level completions rose sharply as technical education expanded nationwide.…
-
UK food inflation stays below earlier forecasts
UK food inflation eased despite earlier forecasts for sharp acceleration.…
-
Urenco order book jumps 28% on demand
Urenco’s order book jumped 28% as nuclear demand strengthened globally.…
-
Entain growth absorbs higher UK gambling tax
Entain’s UK growth offset pressure from higher online gambling taxes.…
-
Ofwat approves £3.4bn extra water investment
Ofwat has provisionally approved £3.4bn for additional water investment projects.…
-
JLR profits slide as supply disruption bites
JLR profits fell sharply as supply disruption cut wholesale volumes.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
