Lakeside Software has appointed Oli Giordimaina to lead EMEA product strategy, giving the digital employee experience specialist a senior operator based in Cheshire as it sharpens its push across Europe, the Middle East, and Africa.
The hire comes as large employers put fresh weight on the quality of day-to-day workplace technology, particularly where service desk performance, endpoint visibility, and employee frustration are converging into broader questions of productivity and retention. Giordimaina arrives with experience spanning critical systems support for British Aerospace, senior leadership roles at Appsense and Ivanti, where he managed a £100 million portfolio, and a more recent strategic role at 1E, another business associated with the digital employee experience category.
For Lakeside, the timing is pointed. The company is positioning the UK as a key growth market, especially in areas where channel delivery and service desk efficiency matter most, and where enterprises are increasingly asking technology teams to show operational outcomes rather than simply report system health. Giordimaina’s background across infrastructure, support operations, and product leadership fits that shift.
He said: “The organisations that will succeed with AI are the ones that start with outcomes, not algorithms. DEX is no longer a ‘nice-to-have’; it is now a critical performance metric across IT and company leadership.”
Lakeside says its regional plan will centre on three priorities: productivity, predictability, and intelligent IT. In practice, that means using telemetry data to spot issues before they affect employees, reducing the drag caused by recurring IT frustrations, and building a stronger case for AI-enabled workplace analytics that are governed around trust and outcomes. The company is also leaning on its partner ecosystem, a signal that channel-led growth remains central to how it expects to scale across EMEA.
Giordimaina added: “Lakeside has the right people, the right data, and the right intent. There’s a clear opportunity to lead the next phase of intelligent IT, and I’m here to help make that happen.”
The appointment forms part of a wider leadership build-out at Lakeside as the company tries to convert category maturity into regional execution. In a market where workplace technology is increasingly judged by whether it prevents disruption rather than merely records it, that is a commercially significant distinction.
