-
From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
-
Specsavers profits rise 26% to £430m
Specsavers increased annual sales and profits despite sustained cost pressure.…
-
Boohoo fined €2.3m over deceptive discounts
French regulators fined Boohoo over misleading online discounting practices today.…
-
Callosum raises $100m for AI compute orchestration
London startup Callosum has raised $100m for AI infrastructure. Atomico…
-
Oil climbs above $93 as pressure returns
Brent crude climbed above $93 as geopolitical tensions intensified again.…
-
CMA clears Danone’s acquisition of Huel
UK regulators have cleared Danone’s planned acquisition of Huel. The…
-
Hays beats profit forecasts as recruitment weakens
Hays beat annual profit forecasts despite persistent recruitment weakness. Cost…
-
Basware data reveals finance automation gap
Basware data shows finance automation performance remains uneven globally. Its…
-
Global banks adopt Ant’s specialist FX AI
Major banks are adopting specialist AI for currency forecasting. Ant…
-
UK launches £28m ultra-long energy storage challenge
Government funding targets energy storage lasting more than four days.…
-
CVC prepares bid for challenger bank Aldermore
CVC is preparing a potential bid for challenger bank Aldermore.…
Read the latest edition of Business Quarter:
Featured —
Gain the inside edge —
Stay updated with expert insights, advice, and stories from the comfort of your inbox. Sign up to the BQ Briefing and stay ahead of the curve.
Leadership —
-
Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
