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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Anthropic lines up $45bn Nscale compute deal
Anthropic’s reported Nscale deal puts enormous value on compute capacity.…
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UK widens Bank mandate for payments innovation
The UK is widening the Bank of England’s innovation mandate.…
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Deloitte settles US anti-DEI case for $21m
Deloitte agrees to a $21.5 million settlement with DOJ. The…
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Barnsley launches AI jobs and training pilot
Barnsley is testing practical AI training linked directly to employment.…
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Land Registry expands property data identifiers
Land Registry is adding identifiers to improve property data matching.…
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Sainsbury’s launches 10,000 youth work experience opportunities
Sainsbury’s plans 10,000 work experience opportunities for young people nationwide.…
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Science advisers call for UK chemicals roadmap
Science advisers want stronger government coordination for UK chemicals policy.…
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UK inflation expectations rise sharply in August
UK inflation expectations have risen sharply after recent monthly falls.…
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Homes England names 33 affordable housing partners
Homes England has named 33 strategic affordable housing delivery partners.…
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Zero-hours reforms raise employer cost concerns
Zero-hours reforms could raise employer costs and alter staffing models.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
