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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Creative Trade Forum launches with £10m funding
Government has launched a new forum to expand creative exports.…
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UK retail sales slump deepens in August
UK retailers reported a sharp deterioration in August sales volumes.…
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Berlin opens direct talks over UniCredit bid
Berlin will meet UniCredit directly over its Commerzbank takeover push.…
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How Matt Huntly is scaling Sampl
Matt Huntly is scaling Sampl through sharper product sampling measurement.…
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Certain Energy raises £10m for long-duration storage
Certain Energy has raised £10m to commercialise long-duration battery technology.…
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Fair Work Agency expands exploitation enforcement powers
Britain’s Fair Work Agency has expanded its exploitation enforcement remit.…
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Germany targets 1% growth through reform drive
Germany is targeting stronger growth through reform and infrastructure spending.…
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Gatwick advances £1.9bn investment after runway clearance
Gatwick is advancing investment after its runway programme cleared challenges.…
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Volkswagen restructuring battle intensifies across German plants
Volkswagen is preparing deeper restructuring as German factory pressure intensifies.…
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Basware agrees Trustpair acquisition as fraud risks rise
Basware has agreed to acquire payment-fraud specialist Trustpair this year.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
