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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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EU reviews procurement tool as barriers grow
Brussels is reviewing its procurement defence tool as barriers grow.…
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CMA clears Welltower care-home deals with remedies
UK competition regulators cleared Welltower care-home acquisitions with structural remedies.…
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EU tests VAT changes for circular economy
Brussels is reviewing VAT rules to support circular business models.…
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EIB guarantee unlocks €500m for European wind
European wind manufacturers are gaining fresh backing through bank guarantees.…
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EU cyber reporting rules enter force
EU cyber reporting duties now apply to digital product manufacturers.…
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UK commission sets lifecycle rules for healthcare AI
A UK commission has proposed lifecycle regulation for healthcare AI.…
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UK deepens SpaceX reliance for defence communications
Britain is deepening its defence reliance on SpaceX satellite services.…
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IONOS cuts workforce in AI-led restructuring
IONOS is cutting jobs while expanding AI-led internal transformation plans.…
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Accel-KKR agrees £208m takeover of Eleco
Accel-KKR has agreed a £208m takeover of construction-software group Eleco.…
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ECB lifts rates as energy inflation returns
The ECB has raised rates as energy inflation intensifies again.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
