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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Employers face October employment law changes
October employment reforms will widen tribunal and harassment obligations significantly.…
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Hovis drivers pause strike after fresh offer
Hovis drivers have paused strike action after renewed pay talks.…
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Poundland owner weighs separate Dealz sale
Poundland’s owner is considering separate sales for Dealz and Poundland.…
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UK corporate tax receipts pass £100bn
UK corporate tax receipts passed £100bn in the latest year.…
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Accessibility push highlights £446bn spending market
Accessibility can unlock substantial commercial opportunity for smaller City businesses.…
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Technology leaders report growing management complexity
Technology leaders report mounting complexity as management demands keep expanding.…
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Employers take greater role in apprenticeship assessment
Employers are taking greater responsibility under reformed apprenticeship assessment rules.…
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British Business Bank backs life sciences funds
British Business Bank is increasing life sciences fund commitments significantly.…
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Christian Aid launches £20m climate resilience fund
Christian Aid has launched a climate resilience investment fund today.…
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Labour costs weigh on UK business turnover
UK businesses reported weaker turnover as labour costs remained elevated.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
