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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Selene opens Birmingham clinical research hub
Selene has opened its first Birmingham clinical research site today.…
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Belfast opens £100m advanced manufacturing centre
Northern Ireland has opened a major advanced manufacturing innovation centre.…
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Nettle raises $4.8m for insurance AI expansion
Nettle has raised fresh capital to expand insurance AI globally.…
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RoslinCT secures £7.25m for digital manufacturing
RoslinCT has secured major backing for digital manufacturing expansion plans.…
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Informa buys Clarion in £2.24bn events deal
Informa is reshaping its portfolio around international business events globally.…
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Hacked account losses rise to £6.3m
Report Fraud says hacking-related losses rose sharply during 2025/26 nationally.…
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Pharmacy2U and Reset form Averly Health
Pharmacy2U and Reset Health have launched national provider Averly Health.…
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US M&A deals of the month: September 2026
September’s largest US deals concentrated capital around increasingly scarce capabilities.…
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Lambeth develops four-day working week trial
Lambeth is preparing a four-day working week trial for employees.…
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Conservatives propose sweeping business deregulation programme
Conservatives have proposed sweeping deregulation across planning, housing and business.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.